Bezeta UI/UX

The city of Bolzano (South Tyrol, Italy) is characterised by a truly complex history and culture where three different language groups come together and define the form of being of the city. Bolzano is a vibrant and active city away from the tedious image detected just from superficial reviews and clichés. 

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Bezeta app is uncommon because its main goal is to make people participate and engage, exploiting their curiosity. This app uses the metaphor of the city community, giving you the possibility to know Bolzano from a shared, personal and intimate point of view. Tourists, locals and students should be open-minded and active in order to produce and experience content. To do so users have to join in and become real members, have to speak up, share and explain their idea about Bolzano.

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The Bezeta community is a flow of contents created by users for users. 

Posts are multimedia and multilingual in order to get a 360° experience. 
You will have the possibility to access an interactive map and follow itineraries on foot. You will get also tips when you are on the go which are linked with your position, the weather, day and time. 

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EXCHANGE
Bolzano occupies the centre of the province and is therefore mainly known as the starting point for visiting the wonderful surroundings. Why is it worth a stop? How to embody the true value of Bolzano? The keyword of the Bezeta app is exchange.

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THE CITY COMMUNITY
I started from my personal experience with the desire to unite linguistic and cultural diversity to show Bolzano's potential. I chose to virtually recreate the city community through an app that develops with the help and commitment of its members.

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THE MOOD
The Bezeta app is light-hearted, chatty and surprising. It follows both flat design and soft design to combine a balanced and consistent GUI, creating different levels and hierarchies, enhancing interaction and the overall feel.