Ududes: pari al plurale (equal as plural)

For Help3 I created a new visual identity with logo, UI guidelines for their website,  a flyer as offline support and helped to define a specific campaign to raise funds to support a new mission in Africa. Help3's main objective is to ensure health for children suffering from onco-hematological diseases. They provide support by promoting public health projects starting with adequate training of local health personnel, and by strengthening the diagnostic and therapeutic capacities of hospitals that have to guarantee reliable and sustainable care. Their focus is therefore to initiate a long-term and continuous exchange of skills and knowledge between Italy and diverse African countries.

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HELP 3

The organisation cares for children in Sub-Saharan Africa and tries to involve as many people as possible in its events, not only volunteer doctors and experts. It asks for help and support in a friendly way, telling its true commitment and achievements.

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TRADITION AND INNOVATION

I chose to highlight, through the use of the circle, the profound exchange between doctors from Italy and Africa, progress and tradition. I chose a rich and saturated palette that refers to Africa without distorting, simplifying or stereotyping its culture and imagery. As result the logo is modern and geometric, built with elements that intersect eachother like the different experiences and knowledge of doctors, but it also matches with the idea of technology and innovation.

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A FRIENDLY AND DIRECT DESIGN

Help3's new identity, through its website, flyer and campaign, speaks naturally to the future donor and guides him into a world of optimism, cutting-edge technology and families 
who can smile again.

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