Redazione Social
Optimistic illustrations to talk about web and social communication.
Redazione social is the name of a team of professionals in the field of social media marketing. The team wanted to present themselves through a website, where they can talk about themselves, their work and write articles on various topics related to online communication. The request was first to vectorise the logo and renew the identity, and then to create guidelines for the site and other content. I created some illustrations and supporting infographics on specific topics.
WHAT IS REDAZIONE SOCIAL?
Giovanni Dalla Bona (Imparafacile), a social media marketing expert and consultant, started a team called Redazione Social, which deals with marketing for companies and freelancers. I took care of the design of the team's website and created some content such as illustrations and infographics to support the blog articles and courses.
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GEOMETRY AND MOMENTUM
I was asked to stick to essentiality but at the same time to recall certain details. Optimism, momentum and lightness are keywords of the design, which can be found in the colours, the solidity of the geometry and the often oblique line from the bottom left to the top right.
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FOCUS ON VISUALS
Some illustrations immediately try to catch the eye through metaphors related to how the team defines itself (light, creative, poetic, imaginative, brilliant), while others are more informative. From the logo I took waves as symbol of transmission and communication.